Nowadays ASO is used as trending strategy by the mobile app developers. Because there are millions of applications in Google Play store and Apple App Store. Every App developers having scope to beat the competitors to increase their App downloads and installations. For that, they are using ASO Strategies. As per my knowledge, I have mentioned the factors here:
- Title Optimization – The title should have the main key phrase.
- Description – An Explanation about the app and its use. The explanation needs to include the key phrases
- Intro Video – Need to add the video (how to use this app and it’s functionalities) this will create more conversions and interest to the viewers.
- Images – Upload images with proper tags
- Choose the right category while upload the app
- Increase the reviews as much as possible ( positive reviews)
- If this is Google play app store, we can add Google+ button to increase the engagements.
Please share if you have any other suggestions. Furthermore, The interesting thing in the mobile app is “Word of Mouth”. That will increase the downloads automatically without any advertisements 🙂 . But the app should be innovative/unique one/interesting.