Rajthuvan
Google Analytics alternatives: Which one are you using?
I stopped using Google Analytics a long time ago, it seems to me an excessively complex tool for the use I gave it (basically see traffic, traffic sources and not much more). Nowadays, there are many alternatives to Google Analytics, and all of them are very easy to use (and do not generate headaches). All…
Ad campaign myths that could be holding your campaigns back!
Let’s clear up some common ad campaign myths that could be holding your campaigns back! 🚫 🛑 Myth 1: High CTR = High ROAS Think a high click-through rate (CTR) guarantees a high return on ad spend (ROAS)? Not always! A strong creative might attract clicks, but without an optimized landing page, those clicks may…
NEW INSTAGRAM CHANGES THAT AFFECT MARKETERS
With each new update, Instagram continues to modify its platform, offering new features and tools that marketers need to stay updated with. The following are some of the important updates Instagram introduced recently: 📣 Instagram Carousels ✅ Instagram has introduced the ability to add music to carousel posts. This opens up more creative options beyond…
5 of the Most Common Meta Ad Mistakes
Did everything right, but Facebook ads flopped? The Facebook Ads platform has been around for nearly a decade, over that period it went through several iterations. It is simpler than ever to make a basic mistake that could cause your ad campaigns to fall short of their goals, as best practises change and new features…
Top Lead Magnet Ideas
In marketing filed, lead magnets are an best method for acquiring a prospect’s contact information.