I stopped using Google Analytics a long time ago, it seems to me an excessively complex tool for the use I gave it (basically see traffic, traffic sources and not much more).

Nowadays, there are many alternatives to Google Analytics, and all of them are very easy to use (and do not generate headaches). All of them are “privacy-friendly”, “cookieless” and are optimized for website performance (unlike GA…) Some of them even are open source.

Google Analytics alternatives list:

• Overtracking (if you ask me this is the one I use)
• Plausible Analytics
• Simple Analytics
• Phatom Analytics
• Sealmetrics
• Simple Analytics
• Matomo
• Pirsch Analytics
• Wide Angle Analytics
• Koko Analytics (only WordPress)
• umami
• Clicky

Which one are you using? Why?

Or… Are you still using Google Analytics?