Kaveesha Shenal50

Google Analytics 4 is the new generation of Google’s analytics platform, officially launched in October 2020 and which replaced Universal Analytics in 2023. GA4 brings a new event-based data model which...

Digital transformation is ranked as their organization's top priority by 61% of company executives. According to research, 61% of executives think that their companies' top priorities are digital transformation....

7. Analyze User demographics: Demographics give you an insight into your target audience. Such as location, gender, interests, age, language. Use this information to compare website visitors with the...

Digital marketing metrics are values that are used to track and measure campaign performance. The right marketing metrics show how customers react to your digital marketing efforts. To capitalize on what...

ChatGPT launched in November 2022 and gained 1 million users within the first 5 days since launch. In 3 months since its launch, the chatbot from OpenAI already had 100 million monthly active users. Let’s...

Once you’ve created or claimed your GBP, it’s time to optimize it. This is essential for ensuring your business’s online presence is informative and highly visible to potential customers. NAP...

A Google Business Profile is a free online listing provided by Google that displays essential information about a business. A well-optimized GBP helps businesses enhance their online visibility by improving...

Competitive analysis is a strategic and systematic approach to identifying competitors within your industry and analyzing their strengths and weaknesses. It involves assessing your competitors’ product...

These are the 10 most important types of keywords to improve your SEO. Seed Keywords (Ex - books, cars, digital marketing) Seed keywords are short and generic words or phrases related to your business....

Paid advertising is used in search engine marketing, a digital marketing tactic that makes websites more visible on search engine results pages. It's sometimes referred to as pay-per-click or sponsored...

Clearly identify your goals Before you use social media for your business, be sure that your business goals are clear. Such as increasing brand awareness, engaging with the audience, learning about trends,...

1. Introduce new people to the brand Marketing on social media brings your brand directly to your customers, and provides them with an accessible way to discover and learn more about you. 2. Dive into...

1.Hootsuite With this tool you can craft engaging posts that connect with your audience and schedule them at the perfect times. 2.Talkwalker Talkwalker digs deep into social media conversations, news...

Social media marketing for B2B brands requires a unique approach. Here are some best practices to boost your marketing strategy. Understand the industries you’re targeting Remember that you’re...

B2B social media marketing is the use of social media platforms to promote products or services to other businesses. By leveraging social content, business to business (B2B) marketing focuses on building...