Social media is a most important part of marketing strategy, and as platforms get updates day by day, it’s hard to stay up-to-date with new metrics and trends. It is important to have a good knowledge regarding the metrics and trends that drive social media performance in order to make some well informed decisions on how to optimize your social media strategy.
Here are few hacks to be informed and stay up-to-date with new changes in social media metrics:
- Follow social media blogs and newsletters: There are many specialized blogs on social media and digital marketing. Following these kinds of blogs can help you to stay updated with the new metrics and trends.
- Attend webinars and online events: There are many webinars and online events held by social media platforms and marketing companies that cover new trends and metrics. By attending these kinds of events helps you to be updated and learn from industry experts.
- Join social media groups and communities: Joining to your industry related social media groups and communities can provide you with the access to wide range of information regarding new metrics and trends.
- Monitor Social media platforms: Social media platforms are oftently updating and changing their feature, metrics and algorithms. Regularly monitoring the platforms helps you to be updated with the current changes that impacts your social media performance.
- Utilize social media analytics tools: There are various analytics tools to track your social media performance and to stay updated with the new metrics. Google Analytics, Hootsuite Insights, and Sprout Social are some of the popular tools used around the world.
For marketers who are looking to stay ahead of the curve it is hard to stay updated with the changes in social media metrics. By attending the webinars, following some blogs, joining to the social media groups, utilizing analytics tools and monitoring social media platforms you can stay informed and make correct decisions to take correct decisions to optimize your social media strategy.