Showing your ads on the top of the search results is very important to grab searchers interaction. Because we all go for what wee see first. For that there is an option called ads bidding on every media buying platforms. So knowing how does this ad bidding work will help you to make more results with your ads campaigns.
Which Ads Bids Strategy Suits You?
Determining which bidding strategy works for you, you need to consider these three factors.
- Your Overall Budget: Yes! You’ll definitely want to consider your overall budget when setting bids.
- Your Campaign Goal: Yes! Depending on your campaign goals, you may care more about getting clicks, impressions, or conversions. With Google Ads, you can choose a bidding strategy that drives towards each.
- The Value of a Sale or Conversion:
Yes! Depending on how much a sale is worth, you may bid more or less. You may not want to spend $100 for a click if you’re selling a $2 product, but $100 may make sense if your sales are worth thousands.
Basics of Ads Bidding
Your bids will lead you into an auction. Without a proper bid you wont placed on auction. Without placed on auction you wont able to show up on top of the search.
Two types of bidding
There are two types of bidding We can use on media buying.
- Manual Bidding: Manual bidding lets you manually set bids at the ad group level, for individual keywords, or for ad placements, so you know you’re bidding for the clicks that mean the most to you.
Imagine you run a hiking club in Nuckles. You could use manual bidding to bid higher for keywords like “Nuckles hiking” and a different amount for broader keywords like “hiking maps.”
With automated bidding you can set a daily budget and then have Google Ads automatically adjust your bids to get the most clicks or conversions possible within your budget.
Let’s say you want to maximize clicks for the low-performing keywords in one of your campaigns, but don’t have time to manually manage each keyword. By adding those keywords to a portfolio and setting a target spend, you allow Google Ads to automatically maximize the bids for you!
Set Biddings for you campaign goals
Awareness campaigns: Focusing on impressions may be your strategy. You can use cost per thousand viewable impressions (vCPM) or cost per view (CPV) bidding to put your message in front of customers.
Drive website visits: Focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding—manual or automatic—may be right for your campaign.
Sales / Conversions: It may be best to implement conversion tracking in your campaign and focus on conversions. Cost-per-acquisition (CPA) bidding lets you do just that.
Choose a bid amount that works for you
First things first — there’s no one recommended bid amount that works best for everyone. The right bid for you will depend on the cost of your keywords, the type of campaign you’re running, and your profits. You will have a better idea with your campaign running experience on the markets and the objectives you are defining with them.
3 tools to determine your CPC bids
These three tools will help you to set proper bids on your ad.
- Bid Simulator: Bid simulator runs “what-if” scenarios like, “How many more impressions would I have gotten if my bid had been $0.10 higher last week?”
- Keyword Planner: Keyword Planner shows you how often some keywords get searched, and gives you cost estimates at a glance.
- First page bid estimates: First-page bid estimates helps you see how much you may need to bid to put your ad on the first page of Google Search results.
With these tools help you can optimize your bids get better results