Ad campaign myths that could be holding your campaigns back!

Let’s clear up some common ad campaign myths that could be holding your campaigns back! 🚫

🛑 Myth 1: High CTR = High ROAS

Think a high click-through rate (CTR) guarantees a high return on ad spend (ROAS)? Not always! A strong creative might attract clicks, but without an optimized landing page, those clicks may not convert. ROAS depends on the entire customer journey, not just the ad itself.

🛑 Myth 2: High CPA = Turn Off the Campaign

Is a high cost-per-acquisition (CPA) an automatic red flag? Not necessarily! High-cost leads might actually be high-quality leads, meaning your investment could be justified if they drive more long-term value.

The takeaway? Break free from these misconceptions, focus on the full conversion funnel, and optimize smarter for better results! What other ad myths have you encountered? Let’s discuss!