What is Semantic SEO & why is it Important?

Semantic SEO is the strategy of creating content for topics instead of just keywords. It focuses on understanding search intent and providing comprehensive, high-quality information that addresses the user’s needs.

Why Is Semantic SEO Important?

Early days Google evaluated a page’s topic based 100% on relevant keywords. As a example if you wrote a page that using keyword “weight loss” over and over again, then Google told: “This page must be about the weight loss!”

Then, in 2013, Google launched their Humming-bird Algorithm. So search engine algorithm changed how Google Search worked in SERPs.

Instead of only looking at keywords, they now read and understand a page’s overall topic. Google still looks for keywords, But they don’t rely on them. So instead of only scanning pages for keywords, they look for pages that cover the core topic best.