The Most Popular and Free SEO Platforms

Search Engine Optimization (SEO) is one of the most crucial qualitative techniques for enhancing web page positioning and planning or categorizing authentic Internet visitors. New SEO can be daunting; however, it’s possible to overcome this by using the right tools and strategies to improve outcomes. Below, we provide a list of the best SEO tools for starters, discussing each of them, their essential functions, and how to use them for website promotion.

Google Analytics

Google Analytics is compulsory for any web owner because it analyzes visitors’ behavior, source and website performance. At this level, it is a more convenient point for getting acquainted with the analysis of users, their actions on the site, the popularity of the pages, and areas for improvement. When used effectively, metrics such as bounce rate, session duration, and user demographics will help you create content that fulfills users’ expectations more effectively. Finally, it is free to use – everyone can benefit from it.

SEMrush

Semrush is a vital SEO tool that is multiple in one, including keyword research, competitor analysis, and site auditing. Although it has a higher price, SEMrush has a free version that can be used to test its functionality and program before subscribing. Described as the competitor analysis tool, this feature shows keywords competitors are targeting and reveals possibilities for the site. Considering it is designed for newcomers to the SEO world, SEMrush comes packed with simple, easy-to-read dashboards and reports.

Ahrefs

Another premium SEO tool that shows excellent backlink analysis results is Ahrefs. For novices, it offers essential information about your website’s link profile so that you know which websites are linking to your website and how to enhance your backlinking strategy. Another function of Ahrefs is keywords and content research, which makes it an excellent tool for your website. It has a price; specifically, Ahrefs comes with a free trial that beginners can use to determine the tool’s ability.

Google Search Console

Google Search Console is another practical SEO application that can help you precisely how your site looks under Google Search. Keyword watch lets you view the status of all your selected keywords, informs you about issues with page indexing, and shows how your site looks in the Organic Search Results. First, it is mainly because it is a Google tool that allows you to report to Google about your site, its sitemaps and problems such as mobile friendliness and page indexing. This tool confirms that your webpage is SEO friendly, which means it is well arranged for Google to crawl. 

Ubersuggest

Another is Ubersuggest, another tool by Neil Patel, where you can start keyword research and get content ideas. It is straightforward to navigate, even for a beginner, and I got a lot of valuable data about the keywords, including their traffic, competitors, and seasons. They are Gone Home, and we need to check them regularly for their traffic, competitors, and seasons. Another element of Ubersuggest is site audit, which underlines some errors in SEO and offers recommendations. Using features such as keyword suggestions and analyzing competitor content, Ubersuggest helps beginners create content that ranks.

Moz Pro

Another all-in-one SEO toolset is Moz Pro, which contains features such as keyword search and links. However, being somewhat of a contractor, Moz also has a free tool called MozBar—a browser add-on that shows basic SEO statistics of the website you are currently on. For beginners, Moz’s comprehensive keyword analysis and on-page optimization suggestions can help improve search visibility. Moz’s educational resources and community forum are also great for those new to SEO, providing guidance and support.

Yoast SEO

For those running WordPress blogs, Yoast SEO is one of the most powerful plugins that everyone should install to cover on-page optimization. Indeed, semi-automated optimization is one of the best free SEO tools for users of the WordPress platform, particularly newly minted bloggers. It helps scan every page or blog post and suggest the amount of keyword use, readability, meta descriptions, etc. This plugin relies more on a primary traffic signal—red, orange, and green—to assist first-timers in indicating how well they have optimized their content.

Answer the Public

Answer the Public is quite a unique tool that helps newbies with what people ask most on specific topics. It generates visualizations of search queries based on a keyword, making it easy to discover long-tail keywords and content ideas. It is possible to perform a limited number of searches for the tool for free, which allows beginners, using keywords, to brainstorm content that may be useful for ordinary search queries. It assists in driving organic traffic as it paints a picture of the company and provides information potential customers need.

Screaming Frog SEO Spider

Screaming Frog is an SEO spider tool for a site that targets crawl and indexability issues, such as broken links, duplicate content, and missing metadata. Though it might look confusing initially, it provides a free version where users can crawl up to 500 URLs. It is more helpful when it comes to assessing websites for compliance and pinpointing issues that may be problematic. Screaming Frog is excellent for those who aim at technical optimization of websites that contribute to the proper indexation and ranking by search engines.

Keywords Everywhere

Keywords Everywhere is an extension of Google’s browser that displays the number of searches for given keywords, cost per click, and competition in the window with search results. This tool is more specifically helpful for anyone just starting their keyword research, where they want to avoid jumping back and forth between various tools. Although Keywords Everywhere changed from being fully accessible to a paid one, it is still cheap and useful for estimating the further possibilities of multiple keywords. This is the best I have learned so far about getting relatively fast results on how you can improve content, which can make your content popular.

Here are the best SEO tools that I’ve listed that provide various capabilities of tools that fall under keyword research, backlinks, and technical SEO for newcomers. Depending on whether you are only beginning with the basic tools, such as Google Analytics and Google Search Console, or you have switched to paid tools that include SEMrush and Ahrefs, each of them has its purpose in learning and improving your website. When using these simple solutions, you can get the quantitative numbers that inform your decisions, improve the site’s rank in the search results and increase the flow of users to your site. There are free versions of the tools, and you can try the main functionality and identify key opportunities that would meet SEO needs.