Selvadinesh Sasikumar157

The framing effect is a cognitive bias that relates to how people's decisions and perceptions can be influenced by how information is presented to them. The design of user interfaces for websites, mobile...

The concept of hindsight bias occurs when people believe they could have forecast an outcome after the event has already occurred. This bias may have an impact on UX design and research and may make it...

The decoy effect, also known as the asymmetric dominance effect, is a cognitive bias that occurs when a third option, called a "decoy," is added to a decision-making set of options. The decoy is designed...

False-consensus bias is a cognitive bias that can impact user experience (UX) design. When designing a UX, it is important to understand the false-consensus bias, as it can lead designers to make assumptions...

The recency effect is a cognitive bias that describes how people tend to remember things that they encountered most recently. This effect has been observed in a variety of contexts, including memory retention,...

Infinite scrolling is a popular design technique that automatically loads new content as the user scrolls down a web page or app. While this approach has its benefits, it also has some downsides to consider...

Have you ever spent time and money on something and later found out it wasn't working? This is called sunk cost fallacy. It means we keep investing time and resources into something even though it's not...

I wrote about biases in my previous articles. Now, in this article, we will take a closer look at the halo effect. The Halo Effect is when people judge something based on just one good thing about it....

What is The Anchoring Bias? The Anchoring Bias is a psychological phenomenon that refers to the human tendency to rely too heavily on the first piece of information we receive (the "anchor") when making...

In my previous article I wrote about what bias is and how to overcome it in general. Here I write specifically about confirmation bias. We all have our own opinions and beliefs. Sometimes, these...

Bias is like having a favorite thing, but it's not always obvious. It can come from our own experiences, beliefs, and even stereotypes, and it can happen without us even realizing it. When it comes to...

Bias is like having a favorite thing, but it's not always obvious. It can come from our own experiences, beliefs, and even stereotypes, and it can happen without us even realizing it. When it comes to...

The Pareto Principle, also known as the 80/20 rule, states that 80% of effects come from 20% of the causes. In the world of user experience (UX) design, this concept can be incredibly valuable. By understanding...

UX maturity is a measure of how advanced an organization's approach to user experience (UX) design is. It refers to the level of investment, commitment, and expertise that an organization has in creating...

The concept of "You is not equal to users" is a fundamental principle in user experience (UX) design. It refers to the difference between the perspective of the people who design a product and the perspective...

Gestalt theory is a way of thinking about how people see and understand things they look at. It helps designers make websites and apps that are easy to use and look good. There are five main ideas in Gestalt...

Have you ever gone to a movie that was really good, but felt let down because the ending was bad? Or have you gone on a boring car ride that you only remember because of a nice view at the end? If yes,...

An antipersona is a fictional character that represents the opposite of a brand's target audience. In the digital world, it is a useful tool that helps a brand understand and communicate with its target...

"Less is more" is a principle that is often applied in the field of user interface (UI) and user experience (UX) design, which suggests that a simple and minimalistic design can be more effective than...