When Does More Content Actually Become Less Effective?

Digital marketing often tells brands to publish. But can publishing much actually make a brand less effective?

Imagine following a company that posts several times a day but most of those posts say almost the same thing. After some time you may stop paying attention, not because the brand is inactive. Because the content no longer feels useful.

I think the real challenge, in marketing is no longer just making more content. Digital marketing is finding something saying.

One strong post that answers a customer question shares a useful experience or gives a fresh perspective can sometimes create more value than several posts made just to keep a publishing schedule.

This also makes me wonder about content. When creating content becomes faster and easier will originality and real experience become more important?

What do you think matters more today: publishing consistently or giving people a reason to stop scrolling?