The reasons why Google Analytics and Search Console data do not match.
Google Analytics and the Search Console data will not match and both are different. Since each platform addresses a different set of issues so we can’t even say that one is better than the other. Because of that, GA (Google Analytics) and GSC (Google search console) take different approaches to collecting the data.
Let’s start with Search Console, It is only counting the clicks in Google search results and it uses query logs to track the user clicks. Search Console performance data must be used to understand whether you’re displaying for in search and the results of those appearances. whereas Analytics is counting clicks from all the organic sources. This is one of the main differences between the GSC and GA.
The second point is that Analytics is using a tracker installed on your site to count that means Google Analytics uses a user’s clickstream (also called a click path or click log) and harvests the session data from there. Their goal is to collect as much data about that user as possible. The tracking code is a script that you place on your site so it can record each and every movement of your visitors. This data can help you to improve your website and make it more attractive for them to visit.
The Purpose Of Google Analytics
Google Analytics is a free web analytics application that has been developed that offered by Google. It provides a range of reports on how well the website is performing, such as the number of visitors, page views, traffic sources and many other insights.
In the past few years, Google Analytics has become more and more popular among webmasters due to its wide range of reports which provide a detailed analysis of how well a website performs. It also offers a lot of different insights that are designed to communicate how well the website itself is performing.
Google Analytics has a great potential for its customers because it gives them the opportunity to make values-based decisions.
Through the use of analytics, companies are able to evaluate their marketing strategies. They are also able to understand their customers better and use this knowledge to create successful marketing campaigns that target specific customer needs.
GA is mainly used to track and measure the user engagement on websites. It captures every click, scroll, event, and form submission.
It has been able to harvest information from millions of websites worldwide and it is capable of generating metrics and data about the users that visit the website. This data helps us to make smart decisions about our business, as well as generate new conclusions that we might not have known without their help.
Typical reporting includes:
- Analytics can be used to monitor the performance goals such as purchases or lead generation.
- Can provide real-time website traffic data.
- Providing session quality data that illustrates how close traffic is to conversions.
- User behavior on the website
Purpose Of Google Search Console
Search Console is a free tool created by Google which helps you understand your search traffic, provides insights to improve your site’s SEO performance, and monitors the quality of links pointing to your site.
It is an excellent way for publishers to get an understanding of how their site is performing in Google search results, so they can make changes to improve their ranking. Google search console allows you to see search queries that bring visitors to your site, the pages they visit on your site, and the geographic location of your visitors. It also provides insights into how Google crawls and indexes your content so you can diagnose problems with crawling or indexing, or troubleshoot duplicate content issues.
Google’s Search Console help page lists these data points:
- Confirm that Google can access and crawl your site.
- Fix indexing issues and request that new or updated content be re-indexed.
- View your site’s Google Search traffic statistics, including how frequently your site appears in Google Search, which search terms bring up your site, how frequently users click through to your site from those results, and more.
- Get notifications when Google finds issues with your site’s indexing, spam, or other issues on your site.
- Show you which sites link to your website.
- Investigate problems with AMP, mobile usability, and further Search options.
In nutshell, Google’s Search Console help page can be used by webmasters and SEO specialists to track their website’s performance in search engine results pages (SERPs) and identify any issues with it, as well as to monitor their website’s health and performance
Hope you all understand the difference between the Google Analytics and Google search console, If you really wanted to get an experience in these two Google properties, reach out me via [email protected], will give you the demo and explained how you can integrate both platforms for your website and track the metrics to see the better result.