Risks of Influencer Marketing
Influencer marketing has been one of the hottest trends in the past few years. And for good reason: In 2018, 81% of marketers reported that using influencers to promote their marketing plans was a good strategy.
Instagram Influencer Engagement Declined All Time
- Incorrect partnership and content
- FTC regulations
- Moral conflicts
- Follower Farms
- Ethical Implications