How to Fix Your Internal Linking Strategy That Is Leaking PageRank

Several months have been dedicated to making backlinks. You have been a regular publisher. And your sphere of power is increasing.

Countless pages of your most valuable content, your pages of service, your product pages, pages that actually result in revenue, are buried way down on page three.

It is probably not your content that is the problem. It is the way your site is fanning authority within the site.

The flow of PageRank: There is some flow of link equity on every page of your site. As the page links with another page, some of that equity is transferred. The greater the number of links that a page contains, the smaller the share size there is. When there are 40 outbound links on your home page, the equity is strongly diluted by the outbound links.

The errors that are being committed by most sites:

• Reconnecting to low-priority pages over and over again with high-authority posts.
• Orphaned content: pages that are vital but do not contain any internal links to them.
• Navigation menus that show equity on all pages, irrespective of their significance.
• Blog posts referring to other blog posts and never referring to conversion pages.

An easy remedy: Find your five most popular blog posts with Google Search Console. Look at the number of those who directly connect to your core service or product pages. In most websites, the response is very minimal.

Include a contextual and relevant internal connection between each of those posts to your most valuable conversion page. Do this in your top twenty posts.

You are not creating new content. You are redirecting authority that you possess to the pages that matter.