12 Display Ads Strategies You Need to Know

When we come to google PPC display ads can do a major role in marketing segments. I would like share 12 strategies that you can use for increase ROI.

1. Conversion tracking and a smart bidding strategy – Incorporate Value

2. Target Your Data (Remarketing) segments to improve your ROAS

3. Target Similar segments, Custom segments, and In-Market segments

4. Incorporate Demographics Targeting

5. Optimized Targeting

6. Dynamic Remarketing

7. A/B Test your Responsive Display Ads (Headlines, Images, Videos)

8. A/B Test your Landing Pages

9. Improve Your Offer & Highlight Your USP

10. Narrow targeting to relevant content using Topics or Keywords

11. Remove Non-Converting Audience Segments & Placements

12. Optimize Ad Rotation and Set Frequency Management