12 Display Ads Strategies You Need to Know
When we come to google PPC display ads can do a major role in marketing segments. I would like share 12 strategies that you can use for increase ROI.
1. Conversion tracking and a smart bidding strategy – Incorporate Value
2. Target Your Data (Remarketing) segments to improve your ROAS
3. Target Similar segments, Custom segments, and In-Market segments
4. Incorporate Demographics Targeting
5. Optimized Targeting
6. Dynamic Remarketing
7. A/B Test your Responsive Display Ads (Headlines, Images, Videos)
8. A/B Test your Landing Pages
9. Improve Your Offer & Highlight Your USP
10. Narrow targeting to relevant content using Topics or Keywords
11. Remove Non-Converting Audience Segments & Placements
12. Optimize Ad Rotation and Set Frequency Management
Hi Dilan, Thanks for sharing the Google PPC display ads strategies that can be supported to increase the ROI. I’m not familiar with PPC, can you brief about the 1st point: Conversion tracking and a smart bidding strategy – Incorporate Value?
how we can track and start the smart bidding strategy?