12 Display Ads Strategies You Need to Know

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12 Display Ads Strategies You Need to Know

When we come to google PPC display ads can do a major role in marketing segments. I would like share 12 strategies that you can use for increase ROI.

1. Conversion tracking and a smart bidding strategy – Incorporate Value

2. Target Your Data (Remarketing) segments to improve your ROAS

3. Target Similar segments, Custom segments, and In-Market segments

4. Incorporate Demographics Targeting

5. Optimized Targeting

6. Dynamic Remarketing

7. A/B Test your Responsive Display Ads (Headlines, Images, Videos)

8. A/B Test your Landing Pages

9. Improve Your Offer & Highlight Your USP

10. Narrow targeting to relevant content using Topics or Keywords

11. Remove Non-Converting Audience Segments & Placements

12. Optimize Ad Rotation and Set Frequency Management

Samitha Dilan Unselected an answer May 24, 2023
2

Hi Dilan, Thanks for sharing the Google PPC display ads strategies that can be supported to increase the ROI. I’m not familiar with PPC, can you brief about the 1st point: Conversion tracking and a smart bidding strategy – Incorporate Value?

how we can track and start the smart bidding strategy?

Samitha Dilan Unselected an answer May 24, 2023
1