How to Tell Your Brand’s Story on LinkedIn in A Better Way

Your LinkedIn Page is at the core of your brand’s online presence, yet most of us don’t give it much consideration. We provide a diverse menu of our achievements, identities, missions, and passions for our LinkedIn audience to shovel through that overwhelm them. However, there is a simple yet very successful technique for connecting with your target audience. Yes, we’re talking about storytelling.

Storytelling is a prominent approach to connecting with your audience since we all enjoy stories in which logic and reasoning play only a minor role because most of our thinking occurs instinctively. As a result, it’s an excellent instrument for building a connection with your brand across millions of individuals. You can simply connect and interact with your professional audiences on LinkedIn by creating empathetic and visual stories that deliver a memorable experience for your audience.

Just imagine the impact you can have with each story you deliver as the owner of the brand. Sounds amazing, right?

Let’s have a look at how to create the best stories on LinkedIn for your brand.

1) Guidelines to Create Best Stories

Here is a step-by-step guide to creating the best stories on LinkedIn that connect your target audience with your brand.

1. Build your brand’s LinkedIn Page – Create a LinkedIn Company Page for greater brand visibility and excellent engagement with professional audiences.

2. Create a content strategy incorporating your goals that outline what you want to achieve on LinkedIn like generating leads or brand awareness. To achieve success, you need to offer valuable content that gets your audience’s engagement. For this purpose, you need to have a deep understanding of your target audience which helps you to tell relatable stories to your audience that make them connect and engage with your brand.

3. Be relevant to your audience by providing the information that draws their attention, topics that interest them, and solutions for the challenges they’re facing.

4. Define your social media goals, they can be:

• Displaying your brand’s thought leadership
• Building brand awareness
• Generating leads
• Driving more likes and comments on the content, also getting more LinkedIn Page subscribers
• Move your potential buyers to opt into a list or sign up to download an asset
• Encourage buyers to choose your solution

Now you have a roadmap to create stories that are aligned with your audience’s interests and your goals, it’ll help you to satisfy both your audience and company needs.

2) Benefits of Storytelling on LinkedIn

Your LinkedIn Page can help you to keep your brand top at half a billion professionals’ minds. Often LinkedIn page is one of the first pages LinkedIn members visit to learn about your brand. Thus, it gives you more chances to attract and interact with your target audience.

The posts you publish on your LinkedIn Page will appear in the news feed of each of your followers. So you can easily catch the eyeballs of your prospective customers by publishing relevant and creative content. Also, it helps to spread your brand’s story fast.

Here are some of the other advantages of storytelling on LinkedIn

• You can create authentic connections on LinkedIn by resharing the articles your employees are publishing on LinkedIn
• You can vitrine the best of your company by resharing the best mentions of your brand on LinkedIn
• You can highlight the Uniqueness of your company by sharing rich content like case studies, white papers, infographics, videos and other documents
• You can build thought leadership by providing the content that your target audience seeks and cares about
• You can grow your brand by regularly posting on your LinkedIn page and engaging with your followers by responding to their comments and feedback.
• You can generate traffic to your website by adding a button on your LinkedIn page that leads to your business website.

3) Characterize Your Brand in the Best Way Possible

Your pages are the voice of your brand on social media, so, you have to represent it well. By understanding your brand guidelines, the way above and beyond and putting it in the best way forward, you can humanize your brand and show it in the best way possible on LinkedIn.

You can also use humour and take a contrarian viewpoint to entertain your audience while sharing your knowledge and information. This will give you a big score and boost the engagement of your audience with your brand.

4) Build Your Brand Trust

Building trust with your audience is more important than creating brand awareness and accomplishing your company’s marketing goals. Remember, your target audience makes their decisions based on the stories and content you shared on LinkedIn, so, they need to trust the sources you’re sharing on LinkedIn.

You can use your employees’ voices on your LinkedIn Page to build trust and connections with your potential and existing customers. Don’t forget your content quality and quantity also plays a big role in building trust in your brand. According to studies, the quality of writing and visuals is one of the most noticeable elements that people use to determine whether they can trust a brand’s social media content.

The more humanize and relatable your content the more your audience will feel the connection with your brand and trust your brand in fulfilling their needs. So, when you’re thinking about sharing content on LinkedIn, ask yourself, “What value will your target audience get out of this content?” If your answer makes sense, you’re good to go!

Get on Work

With all the needful insights in front of you, now, it’s time to make your own brand story. Share great stories that instill confidence in your audience that your brand is the right choice for their needs. And, without much sweat, you’ll reach your vision faster.

Ready to tell your brand story? Use the above insights to get started with your brand storytelling!