Pros and Cons of SEO vs PPC

In the vast landscape of digital marketing, the SEO vs. PPC debate is ever-present. Let’s break down the pros and cons of each channel to help you navigate the dynamic world of online visibility.

Pros of SEO

• 24/7 Available Organic Search Results
• Free Clicks
• Long Term Visibility
• Cost Effective Solution

Cons of SEO

• Time Consuming – Takes time to show you in the search results
• Continuous Changes in Algorithms and updates
• Require Specialist in Technical SEO, Content Writing, offpage

Pros of PPC

• Instant Results
• Appears above the organic search results
• Target Advertising
• Measurable ROI

Cons of PPC

• Cost per click
• Require high initial investment
• Once the ads are turn off, you’ll be vanished from the search results

Check out this infographic from SEMRUSH to get a deep insights