Pros and Cons of SEO vs PPC

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Pros and Cons of SEO vs PPC

In the vast landscape of digital marketing, the SEO vs. PPC debate is ever-present. Let’s break down the pros and cons of each channel to help you navigate the dynamic world of online visibility.

Pros of SEO

  • 24/7 Available Organic Search Results
  • Free Clicks
  • Long Term Visibility
  • Cost Effective Solution

Cons of SEO

  • Time Consuming – Takes time to show you in the search results
  • Continuous Changes in Algorithms and updates
  • Require Specialist in Technical SEO, Content Writing, offpage

Pros of PPC

  • Instant Results
  • Appears above the organic search results
  • Target Advertising
  • Measurable ROI

Cons of PPC

  • Cost per click
  • Require high initial investment
  • Once the ads are turn off, you’ll be vanished from the search results

Check out this infographic from SEMRUSH to get a deep insights

Verginiya Patrick Asked question November 19, 2023