Using primary and secondary keywords Naturally

Before any content creation begins, ensure the content writer has a clear list of

both primary and secondary keywords to be considering as part of the content they are about to

create.Effective keyword research is essential for identifying and selecting the right primary and

secondary keywords for your content. If you require assistance with keyword research, who can coordinate to

provide the necessary support and insights for identifying keywords.Identifying and providing primary and secondary keywords will help guide writers before they even start writing the new content pieces we’re wanting to rank across search engines.

What does ‘naturally using keywords’ mean?

Using primary and secondary keywords naturally means implementing them into your content

without disrupting the flow of the content.This involves avoiding negative techniques such as keyword stuffing or spamming and ensuring that the keywords blend seamlessly into the content being produced. The focus should be on readability and making the content valuable and intentful for the user as well as search engines.Strategic placements of keywords

There are a number of key areas where we want to strategically place keywords throughout the

content and these include:

• Heading: Your primary keyword should appear in the main heading of the page.
• First paragraph: Mention your primary keyword early in the first few sentences.
• Subheadings: Use primary and secondary keywords in subheadings to reinforce the

topic. (Not every subheading it can be sporadic)

• Body of content: Naturally utilise the keywords throughout the content you’re writing.

Obviously prioritising the primary keyword, whilst considering the secondary keyword

too. Please also consider using different variations of your primary or secondary

keywords. They do not need to be an exact match.

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