16 Popular Logos That Secretly Tell a Story

Though we frequently pass by well-known companies such as Adidas, Apple, BMW, Coca-Cola, and Toyota, we seldom pause to ponder the significance of their symbols. There is a reason behind every line, curve, and color. Most of these logos aimed to stand for something much more significant than just pure beauty. Interested to learn more? View these 16 well-known logos with concealed meanings you most likely never observed.

Hyundai
Hyundai, a South Korean company, has a logo that many people believe is just the first letter of its name. Actually, the letter “H” stands for two people, a company representative and a client shaking hands. This shows respect and trust, therefore the design is quite intelligent.

Adidas
Adolf Dassler is the namesake of Adidas. The logo has always featured three stripes even if it has evolved. The current logo shows a triangle shaped from the stripes, which stands for a mountain. This is the difficulties sportsmen have to deal with every day.

Apple
In an interview, Rob Janoff, the designer of the well-known Apple logo, discussed his concept. He got a bag of apples, put them in a bowl, and spent a week drawing them, trying to make the picture simpler. Part of the experiment was to include a bite, and he coincidentally came to see that “bite” sounds same as the computer term “byte.” That is really intelligent, isn’t it?

Vaio
The first two letters of the Vaio logo stand for an analog wave, while the last two look like the numbers one and zero, which are used to show a digital signal. The logo is the ideal symbol of the change from analog to digital technology.

Amazon
Though at first glance Amazon’s logo looks straightforward, it embodies the values of the business. The orange arrow looks like a smile, which means customers are happy. It also suggests that Amazon sells everything from A to Z since it runs from the letter “A” to “Z.”

Baskin-Robbins
The pink parts of the letters “B” and “R” in the Baskin-Robbins logo create the number 31. This shows the 31 ice-cream tastes for which the business was particularly well-known. Are you familiar with all of them?

Toyota
Toyota’s emblem is likened by many to a cowboy donning a hat. Actually, it’s a stylized needle’s eye with thread going through it, which reminds people that the company started out making weaving machines. Moreover, the logo contains every letter of the word “Toyota”.

Continental
The first two letters of Continental, a well-known tire maker, look like a car wheel in its logo. As the proverb goes, everything brilliant is straightforward.

Formula One
If you examine the white space between the letter “F” and the crimson stripes closely, you’ll see the number one. The red stripes also give Formula One cars a graphic sense of great speed.

Pinterest
People can gather and “pin” pictures to virtual boards on Pinterest. This is why the letter “P” in the logo has a pin shape hidden in it. It’s simple and meaningful.

Beatings
The American audio gear manufacturer Beats features a logo in which the letter “B” seems like headphones worn on someone’s head. A great illustration of how less really translates to more.

Toblerone
The logo of Toblerone, the well-known chocolate company based in Bern, Switzerland, contains a hidden bear. Often referred to as the “City of Bears,” Bern features bear motifs all across the city in fountains, architecture, and monuments.

BMW
Reflecting the aviation background of BMW, many think the core of the emblem shows spinning airplane propellers. But it really comes from the Bavarian flag, which is the same flag that BMW came from in Germany.

LG
The logo of LG is a stylized representation of a human face. The company says this shows its aim of keeping cordial, human relationships with its clients.

Evernote
Because of their superb memory, elephants are well-known; hence, Evernote incorporates one in its logo. The elephant’s ear’s folded corner resembles a folded page corner, therefore representing note-taking and memory.

Coca-Cola
In the Coca-Cola logo, the space between the letters “O” and “L” resembles the Danish flag. Although this was purely coincidental, Coca-Cola later used it as part of its marketing campaigns in Scandinavia.