Why You Should Use Google Tag Manager?

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Why You Should Use Google Tag Manager?

Form tracking with Google Analytics (GA) is a crucial aspect of tracking user behavior on your website. By tracking form submissions, you can gain valuable data about your users’ behavior, improve your website’s user experience, and optimize your conversion rates.

Additionally, it helps to organizations to understand their customer journey as well. For that, I would recommend using Google Tag Manager to do analyze, so that it’s easier to send the right data to publisher platforms (think Google Analytics, Google Ads, Facebook, and LinkedIn).

Why You Should Use Google Tag Manager?

GTM is the most powerful tool that allows you to manage and deploy marketing and analytics tags on your website. we don’t need for manual code changes if we are using GTM. Here you can check some reasons why we should use Google Tag Manager:

  1. Streamlined Tag Management: GTM simplifies the process of managing tags on your website. With GTM, you can easily add, modify, and remove tags without having to make manual code changes on your website.
  2. Improved Website Performance: By using GTM, you can reduce the amount of code on your website, which can improve website performance and page load times.
  3. Better Tracking and Analytics: GTM allows you to track a wide range of user interactions on your website, including clicks, form submissions, and video views. This data can help you better understand user behavior and optimize your website accordingly.
  4. Increased Flexibility: GTM provides a high degree of flexibility when it comes to tag management. You can choose when and where tags fire, set up custom triggers and variables, and create more advanced tracking configurations.
  5. Time Savings: GTM can save you time and effort by eliminating the need for manual code changes on your website. This can free up your time to focus on more strategic tasks, such as analyzing data and optimizing your website.

In nutshell, Google Tag Manager is a powerful tool as I said earlier that can support you to improve your website’s performance, tracking, and analytics capabilities while saving you time and effort.

Nigetha Rajah Asked question February 27, 2023
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