What is WhatsApp cloud API? and What does it means for businesses?
What is a cloud API?
Cloud API is an application program interface that allows the end-user to interact with a cloud provider’s service. In short an API but, in clouds.
What is WhatsApp cloud API?
The Cloud API provided by WhatsApp which allows you to implement WhatsApp Business APIs without the cost of hosting of your own servers and also allows you to scale your business messaging. The Cloud API supports up to 80 messages per second of combined sending and receiving (inclusive of text and media messages).
Who can access it?
“Today we’re launching WhatsApp Cloud API for any business of any size around the world. This will allow businesses and developers to build on top of WhatsApp to customize their experiences and respond to customers quickly and easily. The best business experiences meet people where they are and that’s WhatsApp, so I’m excited to open this to businesses everywhere.” – Mark Zuckerberg
What does it mean for businesses?
Now any business or developer can easily access the service, build directly on top of WhatsApp to customise their experience and speed up their response time to customers by using the secure WhatsApp Cloud API. As I quote Mark again “This is an important step to help more businesses connect with people and help more people message the businesses that they want to support — big and small,” Zuckerberg
Now nothing stops you from integrates your business with WhatsApp is more accessible than ever so, what are you waiting for