What is Technical SEO and why is it important?

Technical SEO might be the most underrated part of SEO. If your technical SEO is out of whack, you won’t rank, no matter how amazing your content is. But to master the technical side of search, you need to understand key concepts like indexing, URLs, devices, parameters and more.

1. Website Architecture

Website Architecture is how a website’s pages are structured and linked together. An ideal Website Architecture helps users and search engine crawlers easily find what they’re looking for on a website.

We can discuss about 03 reasons why Is Website Architecture Important for SEO!

Reason #1: An optimized site architecture helps search engine spiders find and index all of the pages on your website. If you have pages on your site that are several clicks from your homepage, Googlebot will have a hard time finding and indexing those pages.

Reason #2: Site architecture sends link authority around your website.

Reason #3: The right website architecture makes it easy for visitors to find what they need on your site.

1. Sitemaps

A sitemap is a blueprint of your website that help search engines find, crawl and index all of your website’s content. Sitemaps also tell search engines which pages on your site are most important.

There are four main types of sitemaps:

• Normal XML Sitemap: This by far the most common type of sitemap. It’s usually in the form of an XML Sitemap that links to different pages on your website.
• Video Sitemap: Used specifically to help Google understand video content on your page
• News Sitemap: Helps Google find content on sites that are approved for Google News.
• Image Sitemap: Helps Google find all of the images hosted on your site.

Why are Sitemaps Important : Search engines like Google, Yahoo and Bing use your sitemap to find different pages on your site, giving them more visibility in search results.

1. Page speed of SEO

Page Speed is the amount of time that it takes for a webpage to load. A page’s loading speed is determined by several different factors, including a site’s server, page file size, and image compression.

there are lots of different ways of measuring page speed. Here are three of the most common:

Fully Loaded Page: This is how long it takes for 100% of the resources on a page to load. This is the most straightforward way to determine how fast a page loads.

Time to First Byte: This measures how long it takes for a page to start the loading process.

First Meaningful Paint/: Time it takes a page to load enough of its resources for a user to be able to read the content on that page.

Why Is Page Speed Important for SEO : Google has used page speed as a ranking factor since 2010. And in 2018 Google ramped up the importance of page speed with The “Speed” update.

1. Robots.txt

Robots.txt is a file instructing search engine crawlers which URLs they can access on your website. It’s primarily used to manage crawler traffic and avoid overloading your site with requests.

While major search engines like Google, Bing, and Yahoo recognize and respect robots.txt directives, it’s important to note that this file is not a foolproof method for preventing web pages from appearing in search results.