What is Google Analytics? Why Use it at All?
Google Analytics is a free website analytics tool that enables webmasters to monitor and analyze their sites’ traffic. It is one of the website measurement tools supplied by Google.
In a nutshell, the platform provides a holistic view of your site’s performance.
GA gathers a variety of data and produces useful reports. These reports can be used to understand more about your website and its users.
GA collects a variety of fundamental information about your site, including how many visitors you receive, where those visitors originate from, how they browse across your site, and how long they spend on each page. The list could go on indefinitely.
Why do you need Google Analytics?
Your website serves as the foundation for your internet presence. Regardless of whether you run a personal blog, a small business website, or an international e-commerce corporation, your website is critical to your success.
By utilizing Google Analytics, you can determine the effectiveness of your website as a marketing tool. You’ll gain vital insight into your website’s traffic sources, such as which digital initiatives are generating the most visitors.
By monitoring traffic patterns and visitor behavior, you can determine the effectiveness of your website and entire digital presence.
Where do your website’s visitors come from? Which marketing channels are the most effective in driving traffic to your website?
Google Analytics can provide answers to all of these queries and more.