The Latest Google Analytics News!
How many of you have heard about this?
According to BuiltWith, 50% or more of the top websites use Google Analytics. Recent data said from the technology lookup service indicated a total of almost 38 million live websites using Google Analytics, but only 11 million live websites using Google Analytics 4.
The following covers the latest news in Google Analytics 4 developments that will support you to decide whether to switch to GA4 or look for alternatives.
- Google Analytics 4 Now Supports Accelerated Mobile Pages (AMP) – Have you heard about GA4 allowing AMP analytics integration, meantime it enables data flow as well. Still, there are limitations, such as the absence of consent mode or e-commerce tracking, and the AMP Client ID API enhances cross-context user tracking. you can try and share your feedback.
- Google Analytics 4 Rolls Out New Conversion Attribution Settings – GA4 provides users the ability to customize conversion attribution for paid Google Ads campaigns and paid/organic channels, granting to the marketers greater control over measuring the impact of their Google Ads campaigns and optimizing their understanding of ROI, with updates taking 2-3 days to reflect in Google Ads accounts. did anyone tried this?
- Google Announces Google Analytics 4 & AdSense Integration – Google allows to integration between Google Analytics 4 properties and AdSense accounts, improving the accuracy of ad interaction data, although some discrepancies may occur.
- Try This ChatGPT Plugin To Learn About Your New GA4 Property – A look at one of the newest plugins in the ChatGPT plugin store that allows you to converse with your GA4 data.