The Latest Google Analytics News!

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The Latest Google Analytics News!

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According to BuiltWith, 50% or more of the top websites use Google Analytics. Recent data said from the technology lookup service indicated a total of almost 38 million live websites using Google Analytics, but only 11 million live websites using Google Analytics 4.

The following covers the latest news in Google Analytics 4 developments that will support you to decide whether to switch to GA4 or look for alternatives.

Nigetha Rajah Edited question July 6, 2023
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