Snapchat Announces New Generative AI Elements for Snapchat+ Subscribers

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Snapchat Announces New Generative AI Elements for Snapchat+ Subscribers

Snapchat is rolling out a series of new features powered by generative AI, specifically for Snapchat+ subscribers. These features aim to enhance the creativity and engagement within the app. Here’s a breakdown of the new additions:

1. AI-Generated Images:

  • Similar to platforms like Dall-E or Midjourney, Snapchat+ users can now create images based on text prompts.
  • Users enter a short description of what they want the image to look like, and the AI generates it on the fly.
  • This opens up opportunities for creating unique visuals for stories, chats, and other content.

2. AI-Powered Background Extension Tool:

  • This new tool allows users to automatically fill in the background of zoomed-in photos.
  • This is useful for situations where the original photo has an unwanted or distracting background.
  • The AI analyzes the existing content and seamlessly blends in a new background that complements the subject.

3. Collaborative AI Selfies:

  • The “Dreams” feature, which allows users to create fantastical images of themselves in different scenarios, is now available for collaboration.
  • Users can create an AI selfie and then choose a friend to appear alongside them in the dream scene.
  • This adds a new layer of fun and interactivity to the “Dreams” feature.

These features are currently rolling out to Snapchat+ subscribers globally, with regional availability varying. Additionally, some features may have limitations for non-subscribers, such as limited access to “Dreams” creations.

Here are resources where you can learn more about the new features:

Overall, these new AI-powered features represent a significant step forward for Snapchat. They provide users with even more creative tools to express themselves and engage with their friends. As AI technology continues to evolve, we can expect even more innovative features to come to Snapchat in the future.

Sangeerthana Balasubramaniyam Answered question December 18, 2023

This was interesting news for Snapchat users, It was interesting for me to know that Snapchat has just raised the bar for augmented reality experiences by announcing the integration of Generative AI Elements into its platform. The one who uses and engages with the app will add an extra layer for the dynamic and personalized content to the snap.

Sangeerthana Balasubramaniyam Answered question December 18, 2023