Paid, Owned & Earned Media: What Is The Difference?
Do you know the difference between the Paid, owned, and earned media? These three are distinct types of media that businesses can use to reach their target audience. But there are three categories critical for marketers to understand. Let me give you the definition of each:
- Paid media.
- Owned media.
- Earned media.
Owned media: It refers to the channels and assets that a business owns and controls, such as their website, social media accounts, and email marketing list. The content on these channels is created and managed by the business itself, and they have full control over how it is presented.
Paid media: It refers to any marketing channel that a business pays to use, such as Google Ads, Facebook Ads, or influencer marketing. With paid media, businesses pay for visibility and exposure to their target audience.
Earned media: It is media exposure that a business receives through organic, unpaid channels, such as media coverage, customer reviews, and social media shares. This type of media is generated by customers and other third-party sources, rather than by the business itself.
By leveraging all three types of media, businesses can create a comprehensive marketing strategy that reaches their target audience through multiple channels.
If you have any doubts to get to know deeper, comment below!