MarTech Vs AdTech: What are the differences

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MarTech Vs AdTech: What are the differences

Actually, many advertisers or marketers don’t know the differences between Martech and Adtech since they are closely related its difficult to differentiate them. But they both are different based on the way they perform.

What is Martech (Marketing Technology)?

Martech refers to the Marketing technology that helps to plan and execute the comprehensive digital marketing strategy from lead capturing and throughout the sales funnel to conversion. These are the technology that helps marketers to to plan, execute, monitor, and streamline their marketing efforts.

Martech Platforms

  • SEO and Content Marketing Platforms
  • Automation tools
  • CRMΒ Software
  • Social Media Management Software
  • E-mail Marketing Software
  • Digital Analytics Tools

What is Adtech (Advertising Technology)?

Advertising technology (Adtech) refers to the technologies that make programmatic ad buying and digital spending. It consists of tools that help advertisers to create and execute advertising campaigns and to measure the effectiveness of the campaigns. Basically its a subset of Martech.

Adtech Platforms

  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Ad Exchanges
  • Data Management Platforms (DMPs)
  • Adserver
  • SEM platforms

Martech Vs Adtech: What are the differences?




Mathushika Mathanakumar Answered question August 22, 2023

Hi Vergi, It’s an interesting to get to know the differences between Martech and Adtech. thanks for differentiate the two terms.

Nigetha Rajah Answered question August 15, 2023
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