LinkedIn Insights – Best Practices for LinkedIn Ads Bidding
Want to learn more about LinkedIn ads and how to make the most of your paid campaigns in the app? This post is for you if that’s the case. LinkedIn has published an in-depth overview of the various ad bid types available on the LinkedIn platform, as well as tips on how and when to utilize each feature.
LinkedIn says that:
“When you create a LinkedIn ad campaign, all advertising is entered into a second-price auction system per member browsing LinkedIn’s feed.” The auction, in the background, rates bids from many advertisers bidding for the same ad slot for a member in milliseconds. The bid is perhaps the maximum amount of money you’re willing to spend for a given result, such as a click. Your marketing objectives should guide the sort of bid you select. Then, a combination of relevancy, the potential of a LinkedIn member connecting with your ad, and bid amount decide which advertiser’s ad is shown to the user and when.”
Check out LinkedIn’s new bidding one-pager in the below infographic, and read more about LinkedIn ad bidding tactics here.