Key Role of Social Media in Employer Branding

Do you search up a company’s social media profiles while you’re seeking a new job with them? What about the company’s current employees’ profiles?

With so much information now available, many individuals will search up whatever information they can, which naturally means that your brand social profiles will take on a new meaning and perform an important role in employer branding. However, you might not have thought about what your employees’ profiles say about your organization.

The Capitalize team recently polled over 1,200 people to gather their thoughts on how they seek new job information in order to gain some insights.

Here are the key findings:

• When applying for or even considering a new job role, 80% of respondents look up current employees’ social media profiles.
• 60% of prospective employees use LinkedIn to study a potential employer before applying for the job.
• Glassdoor (51%), Facebook (37%), and Twitter (36%) are also popular social media platforms potential employees look to gather information about companies, employees and potential employers.

In the below infographics, you can find more insights on the importance of social media in employer branding.