How to Optimizing A GBP Listing?

Once you’ve created or claimed your GBP, it’s time to optimize it. This is essential for ensuring your business’s online presence is informative and highly visible to potential customers.

• NAP (Name, Address, Phone Number) & Website

NAP stands for Name, Address, and Phone Number, and it is crucial for Local SEO. In short, it establishes trust with search engines and users. This can improve your business’s online visibility and local search rankings

• Add Attributes

Another key element of GBP optimization is adding your business’s attributes to your listing. These give users more info about your business and help them decide if it accommodates their needs.

Attributes are split into two categories :

1. Subjective attributes: Google sources these from users who have visited a business. Users are prompted by Google, often through the Google Maps app, to provide feedback on the business.
2. Factual attributes: These are attributes that you can add to your listing yourself such as whether or not dogs are allowed inside.

Attributes also make your listing more likely to rank for search terms that contain an attribute modifier.

• Write a Business Description

The next step for optimizing your GBP is to write a keyword-rich business description. It needs to be concise, and descriptive. Additionally, it should provide an engaging summary of exactly what your business offers to users.

Try to address some of the common pain points your target audience might experience, should also include a call-to-action (CTA) in your description and include keywords relevant to your niche.

• Add Images

GBP listings with images receive 35% more clicks compared to listings without images. Adding images to your Google Business Profile is VERY important. High-quality images can make your listing stand out and entice people to click on it.

• Create Google Posts

One of our favorite things about GBP is that it allows you to create posts that you can share with existing and potential customers. Users can view these posts under the “Overview” or “Updates” tabs.

• Add Feature Products

You should include your main products and services on your Google Business Profile. Not only does it make your profile look more complete, but it can draw customers in, giving them a sneak preview of what you offer.

For each product, it allows you to include details like pricing, photos, and a Call to Action button.

• Respond to Reviews

Reviews are also important for your listing’s rankings in local search results. In fact, Google lists this as one of the local ranking factors in their “How to improve your local ranking on Google” page. Essentially, it says that the better your reviews and ratings, the better chance you have of ranking highly in local results.

Responding to reviews is a vital part of reputation management, too. Properly addressing negative reviews constructively and professionally can help restore any reputational damage your brand may have experienced.

• Add Q&As

Another way of optimizing your GBP listing is to enable Q&As. This gives customers the ability to ask questions about your business and allows you or other customers to respond. You can also ask questions yourself and then answer them.

Provide the user with as much info as you can, and make sure you answer their question fully.