How to Link Your Google Ads and Analytics Accounts in GA4?

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How to Link Your Google Ads and Analytics Accounts in GA4?

Here you can learn how to connect your Google Ads account with your Google Analytics property to gain insights into the complete customer journey, starting from their initial interaction with your ads all the way through to their ultimate goal completion.

Linking to your Google Ads account to your Google Analytics property is a crucial step to collect the insights into your advertising campaigns’ performance. By linking those two accounts, you can track the customer journey from their first interaction with your ads to their eventual goal completion, such as making a purchase or filling out a lead form.

Here are the steps to link your Google Ads account to your Google Analytics property:

  1. Sign in to your Google Analytics account and select the property you want to link to your Google Ads account.
  2. Click on the Admin button in the bottom left-hand corner of the page.
  3. In the Property column, click on Google Ads Linking.
  4. Click on the + New Link Group button.
  5. Select the Google Ads account you want to link to your Analytics property.
  6. Set the Link Configuration settings according to your needs. For example, you can choose to enable auto-tagging or import Google Analytics goals into Google Ads.
  7. Click on the Link Accounts button to complete the process.

Once you have linked your Google Ads account into your Google Analytics property, you will be able to see valuable insights, let me share them:

  • Which campaigns, ad groups, and keywords are driving the most traffic to your site
  • How users behave on your site after clicking on your ads
  • Which campaigns are generating the most revenue or leads
  • How your ads are contributing to your overall website traffic and conversions


By using the data from both Google Ads and Google Analytics, you can optimize your advertising campaigns for better performance and higher ROI.

Nigetha Rajah Changed status to publish March 9, 2023