How to Compare and Add Filters to your GA4 reports

Hey All,

Do you know that you can make your GA report more effective and insightful with filter and comparison features? The filter option helps you to control what data should show in your report. You can add filters to analyze the data of specific regions, app versions, and ad units. You also can add multiple filters to make your report more informative.

Meantime, the comparison feature allows you to evaluate subsets of your data side by side. Compare different subsets of data, like this month vs. last month or mobile vs. desktop users, you get a more complete view of what’s actually happening.

Adding comparisons and filters to reports in GA is simple and super helpful. You can quickly tell what’s working and what needs improvement whether it’s in user behaviour, traffic sources, or specific campaigns.

Check out this quick video from Google Analytics to see how easy it is to apply comparisons and filter to your reports.

Give a try and share your comments on how your reports look like