How AI is transforming The Future of Digital Marketing?

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How AI is transforming The Future of Digital Marketing?

When people think about artificial intelligence (AI) today, AI is thousands of tools and apps running quietly behind the scenes, making our lives more straightforward by automating simple tasks or making predictions. In business today, the term AI is used to describe software capable of learning and getting better at doing its job without input from humans.

That’s the basic principle behind all business AI today – automating learning and decision-making to create knowledge (usually referred to as “insight”). We can see these AI features with different layers, such as;

Targeted marketing in the old days, before online advertising, businesses would pay large amounts of money for TV, radio, or newspaper adverts, with the full knowledge that only a small number of people saw their ads. In the online age, we’ve developed the ability to learn a great deal about who is or isn’t interested in our products and services. But today Amazon & Google has been augmented with machine learning technology that allows them to become increasingly effective as they are fed more data on customers and their buying habits.

  1. AI-driven content marketing

AI lends a hand here by helping us work out what type of content our customers and potential customers are interested in and what the most efficient ways are to distribute our content to them. AI is developing the ability to take care of the entire content generation process itself, creating copy and images that it knows are likely to be well-received by its audience. AI will also increasingly be useful for identifying what stage of the buying process a customer

  1. Identifying micro-influencers

AI algorithms are already in use to make sure the personalities that are most likely to appeal to you are appearing in your search results and social feeds. AI enables companies to find the micro-influencers with the right audiences for them, across a large number of niches and audience segments. Creating efficiency by following the data rather than simply doing what a marketer thinks or feels is the best plan.

  1. AI in CRM

AI-augmented marketers are also increasingly turning to chatbot technology – powered by natural language processing. AI-driven CRM will also allow businesses to more accurately forecast sales across all the markets where a company operates, meaning stock and resources can be more efficiently distributed.

  1. The Future of the Marketer

If you work in marketing, you would be forgiven for worrying that we’re heading for a future where humans in your role will be redundant. AI will end up creating more jobs than it destroys. Your job will inevitably change, though. Marketers will spend less time on technical tasks such as forecasting or segmenting customers and more time on creative and strategic tasks.

Conclusion: AI will revolutionize digital marketing, enabling hyper-personalization, predictive analytics, and automated decision-making. Machine learning algorithms will optimize ad targeting, content creation, and customer segmentation. Natural language processing will enhance chatbots and voice assistants. AI-driven insights will improve campaign performance, customer engagement, and ROI, shaping the future of marketing strategies.

Shankari Balasundaram Asked question June 26, 2023
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