Google Analytics Reports for PPC Marketers
Here I have shared 5 Google Analytics reports that every PPC marketer needs to know to make strategic decisions. These reports will help marketers to;
- Diversify the Keyword selection for PPC campaign
- Identify the top of funnel statistics to determine the budgets
- Analyze and expand audience segments in PPC campaigns.
5 Reports that every PPC marketer should know;
- Interests Segment Report – Reports > User > Demographic details
- Site Search Report – Reports > Engagement > Events
- Referrals Report – Reports > Acquisition > Traffic Acquisition
- Top Conversion Paths Report – Advertising > Attribution > Conversion paths
- Geo-Location Report – Reports > User > User Attributes > Demographic details.
Are you a PPC marketer don’t miss to check out these reports to measure the campaign perfromance