Google Analytics Reports for PPC Marketers

Here I have shared 5 Google Analytics reports that every PPC marketer needs to know to make strategic decisions. These reports will help marketers to;

• Diversify the Keyword selection for PPC campaign
• Identify the top of funnel statistics to determine the budgets
• Analyze and expand audience segments in PPC campaigns.

5 Reports that every PPC marketer should know;

1. Interests Segment Report – Reports > User > Demographic details
2. Site Search Report – Reports > Engagement > Events
3. Referrals Report – Reports > Acquisition > Traffic Acquisition
4. Top Conversion Paths Report – Advertising > Attribution > Conversion paths
5. Geo-Location Report – Reports > User > User Attributes > Demographic details.

Are you a PPC marketer don’t miss to check out these reports to measure the campaign perfromance