Get to Know Google Analytics 4 (GA4)
How many of you know about the GA4?
GA4 is the next generation of Google Analytics!
Google Analytics 4(GA4) is a new property and it has specially designed for the future of measurements, let me listed down the features below.
- We can Collect the website and app data this will get the better understand about the customer journey
- It provides the uses events instead of the session-based data
- GA4 will includes the privacy controls that are the behavioral and conversion modeling and cookieless measurement
- Predictive capabilities are offering better guidance without the complex models
- Through the GA4 you will be able to see the Direct integrations to the media platforms this will support to take an actions
On July 1, 2023 onwards the standard UA (universal Analytics) properties will no longer process data. However, only the new data will flow into the GA4 properties. If you want more data about this GA4, Feel free to reach me out.