Audience ad targeting – How to find people most likely to respond to your ad.

What is an audience ?

An audience is a specific group of customers who will see your ads based on Age ,Demographics, Interests ,Purchasing patterns

Why is it important?

Targeting the right audience is a crucial part of growing your business and learning where to focus your ad spend with the right message. where to focus your ad spend with the right message.

How to use audiences?

If your goal is to find new customers:

Use Custom Audiences in Ads Manager to create lookalike audiences who are similar to customers currently engaged with your business.

• Go to Audiences within your Ad Manager
• Choose a Custom Audience source
• Choose your desired audience size with the slide
• Select Create audience

How to use audiences?

If your goal is more conversions:

Use the Meta Pixel, a piece of code you add to your website, and build audiences by understanding what drives your customers to make a purchase.

• Open Business Settings in Business Manager
• Choose your business.
• Click on Data Sources and you will see your Pixels.
• Your Pixel ID is in parentheses right under the name.

TIP!

Take a look at your insights to create your first customer audience. We recommend starting broad, then narrowing down your demographic after exploring what works best for your business goals with Audience Insights.