How SEOquake Can Help with Backlinks Prospect Research

When doing link building, finding potential websites is only the first step. We also need to check whether a website is relevant, useful, and suitable for our backlink strategy. 

One tool that can help with this initial research is SEOquake, a browser extension that provides SEO information directly from webpages.
What Can We Check with SEOquake?

1. Page Information

SEOquake can help us review basic page information such as the title, meta description, URL, and other on-page elements. This can give us a quick understanding of the webpage before spending more time on it.

1. Content and Keywords

We can check the page’s headings, word count, and keyword usage. This can be useful when checking whether the website’s content is relevant to the campaign.

For example, for a hosting-related campaign, websites covering dedicated servers, cloud computing, web hosting, software, or cybersecurity may be more relevant backlink prospects.

1. SEO Audit

SEOquake’s SEO Audit feature can help identify different on-page SEO elements and possible issues. This can be used as an initial check before doing a deeper analysis with other SEO tools.

1. Internal and External Links

The Links report allows us to look at internal and external links on a webpage, including anchor text, link status, and follow/nofollow information.

This can help us understand how the website links to other resources.

1. Semrush Data

SEOquake can also provide available Semrush metrics, depending on the account and available data. These metrics can give additional information when evaluating a potential website.
A Simple Backlink Research Process
SEOquake can be considered a quick initial checking tool rather than a complete backlink analysis platform.

A simple process could be

Find a potential website → Open the website → Check Page Information → Review Content → Check SEO Audit → Analyze Links → Review available Semrush data → Do a deeper analysis

After the initial check, we can use tools such as Ahrefs, Semrush, or Majestic to investigate metrics such as organic traffic, referring domains, authority, and the overall backlink profile.
One Important Difference
SEOquake’s Links report shows the links on a webpage. It should not be confused with a backlink report showing the websites that are linking to that domain.

This makes SEOquake useful for quickly reviewing a potential backlink website, while dedicated SEO platforms can be used for deeper backlink analysis.

I think learning tools like SEOquake can be useful for making the backlink prospecting process more efficient and helping us identify which websites deserve a more detailed review.

Have you used SEOquake or similar browser-based SEO tools when researching backlink opportunities? What metrics do you normally check before selecting a website for link building?