what is social media marketing ?

Social media marketing is a way to share information and attract customers through social media platforms. It helps companies connect with people directly. It can be used to increase sales, build brand awareness or share news and updates.

Key activities in social media marketing 

• Creating content – making posts, photos, videos to share with followers.
• Posting regularly – sharing content often to stay active and visible.
• Engaging with people – replying to comments and messages, asking questions and joining conversations.
• Running ads – paying for advertisements to reach more people.
• Tracking results – checking likes, shares, comments, and clicks to understand what works.

Popular social media platforms.

• Facebook – good for reaching a wide audience
• Instagram – best for sharing photos and videos
• X (Twitter) – good for short updates and news sharing
• LinkedIn – best for professional networking and B2B marketing
• YouTube – useful for sharing videos and tutorials.
• TikTok – great for short and creative videos