What is A/B Testing? How does it participate in design reflection?

A/B testing is a two-way segmentation test in which marketers divide their audience into two segments to test their attention and interest.

A/B testing is a conversion rate optimization (CRO) technique that businesses use to increase conversions. After analytics, A/B testing is the second most used tool for CRO.

A/B testing helps you better understand your customers, quantify what works, improve Return on Investment (ROI), increase user time on site and evaluate your efforts. will help