Key points to create and sustain brand identity

Guys here I have mentioned in 2020 what are the key points you need to focus on brand identity. I hope it will help to develop your brand identity.

1. Find and focus on your target audience
2.Create a unique selling proposition
3. Expose your core values but remember they’re built on perceptions
4. Unique personality
5. Consistency across every channel
6. Focus on positives
7. Make promises and stick to them
8. Extend your brand at every opportunity