Google Completes the Spam Score Update

Hey Folks,

Google has rollout a big December spam score update on 19th December 2024, after 7 days of rollout the update has been completed on 26th December 2024. Unlike a link spam update this is a broad spam update and its the big Spam update of the year. The update has affected the sites and created a huge impact like losing ranks and deindexing. And this update stayed until Christmas which affected the holiday season. This is the ever big update in the history.

Highlights of the December Spam Score Update

• Name of the Rollout: Google December 2024 Spam Update
• Rollout started Date: December 19, 2024
• Rollout End Date:  December 26th , 2024
• Targets: It affects the website that violate the Google Search Spam Policies.
• Exclusion: Remember that this spam score update does not target link spam, site reputation abuse policy and some other policies.
• Penalty: It penalize the sites which follows spam policies that are against Google’s Spam guidelines.
• Target Countries: This is a global update impacting all regions and languages.
• Recover: If your websites were hardly affected by the update Google recommend to review its spam policy to check whether your site comply with the policies.
• Refreshes: Google will do periodic refreshes to the spam update. It can take many months to recover, Google said.

Are there any SEO experts here seeing their clients lose rankings after this update? Let’s discuss how this broad spam update has impacted your strategies and clients. Share your experiences or recovery tips in the comments!