Do you know about Google Ads account overview?

A Google Ads account is more than just one account with a bunch of ads options. So, let’s discuss about the overview of Google Ads,

There are 06 key components;

• Account: This is the outer shell, with your business and payment information that houses everything.
• Campaigns: Campaigns house your ad groups. You can only have one ad type per campaign, but you can have multiple ad groups within a campaign, and you can have multiple campaigns per account.
• Ad groups: These contain your ads and keywords and are grouped by theme.
• Keywords: These are the terms that you want to trigger your ads to show in the search engine results page.
• Ads: This is the actual copy and creative that appears on the SERP.
• Landing page: The page viewers land on once they click your ad. You will have only one landing page per ad group.

Google Ads basic level settings

Google ads account acts as an umbrella account where you can manage multiple accounts in one place. And here are all the settings found at the account level, meaning that changes to any of these settings will apply to every campaign, ad group, and ad in your account.

• Account name: This can be anything you want and has no impact on performance. However, it’s recommended to keep it short, sweet, and easy to reference later in case technical support ever needs to hop in.
• Billing info: How you choose to be charged by Google.
• Time zone: What time zone you want your account to default to. Note: your ad scheduling will automatically be set to whatever time zone you choose at the account level.
• Ad suggestions: Whether or not you choose to have Google ad recommendations automatically applied. This can be changed whenever.
• Accounts status: Whether your account is enabled, disabled, or limited in some way.

The campaign types

in Google Ads, the term “campaign” is the bucket that houses your ad groups. You’ll set your budget, targeting, the type of ad you want to run, and more at the campaign level.

There are nine campaign types of google ads to be aware of:

• Search: text ads that appear on Google Search3
• Display: image-based ads that appear on websites in the Google Display Network
• Shopping: product ads on Google Search and the Shopping tab
• Video: video ads on YouTube and the Display Network
• Discovery: immersive ads that appear on multiple Google networks
• App: ads for your app across multiple Google networks
• Smart: fully automated ads that Google creates and places for you across networks.
• Performance Max: ads created from various assets of your choice shown across all of Google’s eligible networks
• Hotel: uses information from your hotel listings to create ads for Google Search or Maps.

Campaign-level settings

There’s lots to play around with at the campaign level, like:

• Campaign name: Similar to account name, this is how you’ll refer to your campaign and has no impact on performance.
• Status: Will you choose to have your campaign paused, enabled, or removed?
• Goal: What you want your campaign to achieve in relation to your conversion actions.
• Budget: A rough outline of how much your campaign will spend per day.
• Bid strategy: How more or less aggressive you’ll be with your budget each time you show.
• Locations: Where in the location you choose for your campaign’s ads to show, also known as geotargeting.
• Start & end dates: If you don’t want to worry about enabling or pausing your campaign, start and end dates can sometimes come in handy.
• Devices: What types of devices you’ll allow your campaign’s ads to show on, such as desktop, mobile, etc.
• Ad schedule: What days or times of the week you’d like to show your ads. Ad scheduling can be a handy tool for businesses on a budget.