Do you use UTM tags for your landing page links in Google Business Profile?

UTM tags are valuable tools for tracking and analyzing the performance of your marketing campaigns, including those related to landing pages. By appending UTM parameters to your landing page links in a Google Business Profile or any other marketing channel, you can gain insights into the specific sources, mediums, and campaigns that drive traffic to your website. This information helps you understand which channels are most effective and make data-driven decisions to optimize your marketing strategies.

Check out the explanation in the link below along with the interesting video from Claire Carlile to know why and how this helps in attribution.
https://lnkd.in/gqqwEBT4