What are digital marketing metrics? (part 02)

7. Analyze User demographics:

Demographics give you an insight into your target audience. Such as location, gender, interests, age, language. Use this information to compare website visitors with the target audience. If demographics match the customer personas, it’s an indication that your targeting is effective

8. Sentiment: Track brand perception:

Measuring brand sentiment is important to managing brand reputation and ensuring negative perceptions don’t harm your bottom line. From a content marketing perspective, it expands on engagement rate to give you a deeper insight into what customers like and why.

9. Conversion rate:

Conversion rate is the percentage of users who visit your website and complete a desired goal, out of the total visitors. The action is directly tied to your goal. For example, completing a form, signing up for a service, or purchasing a product.

10. Click-through rate:

Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on the ad campaign or in an email marketing campaign.

Track CTR for ads to evaluate the quality of your keywords and thus your ads. CTR is a key factor in Google’s Quality Score formula used to raise your ad position and reduce your spending. Essentially, a high CTR means that your keywords are targeting and engaging the right audience.

11. Cost per click:

Cost per click (CPC)is the price you pay for each click on a PPC ad. Since your overall campaign ROI is determined by how much you’re paying for clicks and the quality of traffic those clicks drive, it’s an important metric to measure in terms of expense and value.

12. Customer acquisition cost: Prevent reckless spending:

Customer acquisition cost (CAC) measures how much your company has to spend to get a new customer. It also tells you how much you need to earn from each customer to run a viable company.

Measuring CAC is critical to ensuring you’re not spending more than you’re making. It’s also a way to identify opportunities and streamline marketing for better ROI.

13. Customer Lifetime Value:

Customer Lifetime Value (LTV) is the amount of money a customer is predicted to spend with your business for as long as they are a customer.

LTV is a measure of customer loyalty. The more valuable existing customers are to your business and the longer they stick around, the less you have to spend finding new ones.

Conclusion:

Tracking metrics lets you build digital marketing campaigns around what you know works and patch holes when they appear.

But not every metric is needed in every scenario. Use KPIs to determine which metrics to measure. Consider whether the data offers useful insights to improve performance. If it doesn’t contribute to your goal, it’s probably not worth to tracking.