What is neuromarketing?.
What is neuromarketing?.
What is neuromarketing?.
Neuromarketing helps us to,
understand what happens in people’s brains when they see ads or marketing materials .
It can show how our brains react to different marketing messages.
Neuromarketing can tell us how our brains respond when we see a product alone or next to another.
It can show how our brains react differently when we see a product in a physical store than online.
Neuromarketing helps us understand how these brain reactions influence our decisions, like buying something. It also helps us see how loyalty (sticking to one brand) forms in our brains over time.
Simply Say, it is like Peeking inside our brains to see how we react to ads and products. This helps companies understand what makes us want to buy something and how they can make their marketing better.
To be Continued..
Hi Sanjaya, Neuromarketing is very new to me. Thanks for sharing. Based on my research nowadays most of companies use Neuromarketing in the following aspects,
- A/B testing design concepts and visual assets
- Advertising
- Measuring brand associations
- Brand, product, and packaging design
- Optimizing conversion rates
- Improving user experience
- eCommerce
- Improving shopping experiences
- Gaining insights for consumer research
Neuromarketing measures the effectiveness of consumer touchpoints and the impact of each step in the consumer journey, from initial brand exposure to product consumption and repeated use.