How many of you use the Google Ads Conversion Linker?

Dear All,

I wanna ask one question from you all who worked with Google ad campaign, How many of you use the Google Ads Conversion Linker?

I had a chance to work with Google search Ad campaign and used Google Tag manager to track the performace. If you a fresher, First of all, you guys need to understand what a conversion linker is.

What is Google Ads Conversion Linker

When someone visits your website after clicking on one of your adverts, the Conversion Linker tag—a little piece of Google magic—captures crucial information. It tracks users’ actions on your website and links them to your advertising campaigns by using cookies, which are little pieces of data saved on a user’s browser.

Why the conversion linker is more important?

Due to the deprecation of third-party cookies, Google AdWords is no longer able to track user clicked data using the previous approach of storing third-party Google Ads cookies. Conversion linkers enable Google Ads to track conversions after a visitor clicks on an advertisement and visits your website by storing ad click data in first-party cookie on your domain.

What are the advantages of Google Ads Conversion Linker?

• Accurate Conversion Tracking
• Enhanced Ad Campaign Optimization
• Insights into the Customer Journey

If anyone have any better suggestions you can share with me to have deep understanding 🙂