Best Times to Post in Instagram in 2024

Timing is everything in maximizing engagement on Instagram. What were the best posting times in 2024? Driven by trends registered in user behaviors, algorithm changes, and other activities on the platform, here is the breakdown to enable one to draw maximum power from their posts.

Morning Hours: 7 a.m – 9 a.m. Post in these hours to start the day. People do tend to usually check their phones immediately after waking up, so more likely than not, your post will be at the top of their feeds.

Lunchtime: 12 PM -2 PM. This lunch break time window is yet another great time for engagement in the day. As users take a break from their work or studies, they scroll through Instagram to relax, so it will be an apt time for your posts.

Evening: 6 PM to 9 PM. Post-work/school, and everyone is chilling, scrolling through social media. They can further bring in views and interaction since users time-wise would have more chances to interact with the content.

Weekends: Saturdays, the highest engaging rate seems to be during the weekends. More free time is available to people to scroll through Instagram and engage with posts.

Keep in mind that although these times are usually the most effective, one should know the habits of a particular audience. It is critical to know using Instagram Insights exactly what time your followers are most active and engage with your posting schedule accordingly.