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How to Gain Competitive Advantage – Porters Generic Strategies
In today’s competitive business landscape, it is vital for companies to have a competitive advantage to succeed in the competitive market. A competitive advantage is a unique value that a company has that allows it to outrank its competitors. In order to thrive in the crowded market, every business, whether a small business, startup or…
Growth Marketing vs Growth Hacking: What’s The Difference?
In the world of business, growth is the ultimate goal. Whether you are a startup or an established company, growth is essential to success. Growth hacking and growth marketing are two buzzwords being used in the business and marketing worlds today. These two popular terms used to describe growth-oriented marketing strategies are growth marketing and…
What is Pirate Funnel and How it Works?
If you’re running a business or trying to scale your startup or Saas, you might have heard of the term Pirate Funnel or the AAARRR Framework. The Pirate Funnel helps to scale your business and achieve exponential growth. It’s a widely used model to measure and optimize your customer life cycle and pinpoint the pain…
Demand Generation Vs Lead Generation – Make Your Sales Funnel Effective
For the last few years in the world of marketing, there has been some confusion between the terms “demand generation” and “lead generation” And mostly nowadays digital marketers have even begun to use these terms interchangeably and argue that it is unnecessary to distinguish between the two. But the fact is that there is a…